How To Go From Bad To Great
Made by Easy Done Media
Why Should You Listen To Us?
At Easy Done Media, we only study the best marketers of our time, to ensure you're getting the best advice
Alex Hormozi
($100mil Net Worth)
Founder of Acquisition & Gym Launch
Carson Reed
($5 mil Net Worth)
Founder of Ai Agency Mastermind & Ineedly
Grant Cardone
($1B Net Worth)
Founder of Cardone University & Book Author
What Do You Get From Reading This Guide?
At the end of this guide you will know how to:
Convert more traffic into booked appointments
Get higher quality leads from your marketing
Make more money
Our 3 Step Guide On Improving your ad system to make it better
Step #1: Get Clear on Your Dream Buyer
Before running ads, define exactly who you want and who you don’t want.
Alex Hormozi teaches that great marketing starts with understanding your Dream Buyer so well that your ads feel like mind-reading. When you know their fears, desires, and project budget, you stop attracting tire-kickers and start attracting homeowners ready to book an estimate.
Step #2: Craft an Offer They’d Feel Dumb Saying No To
Your offer is more important than your ad.
Hormozi emphasizes that a strong offer beats good creative every time. For remodelers, that means packaging your service into something homeowners immediately understand and value like a “48-Hour Estimate Guarantee” or a “Free 3D Concept Plan.” Better offers create cheaper leads and higher-quality appointments.
Step #3: Multiply Your Leads by Dominating One Channel
In $100M Leads, Hormozi explains how compounding output in a single channel (instead of bouncing around) creates predictable, scalable lead flow. For remodelers, Facebook Ads is that one channel: unlimited audience, visual storytelling, and the ability to retarget anyone who shows interest. When you master one platform, your cost per booked estimate drops dramatically.
Our Bonus Tip On Converting Traffic Into Leads
A lead magnet is a free resource you give homeowners in exchange for their contact info.
Hormozi teaches that the best lead magnets don’t just “educate”—they solve a real problem fast. For remodelers, that could be a Kitchen Budget Worksheet, a Remodel Timeline Planner, or a 5 Hidden Costs Homeowners Miss guide. When your lead magnet removes a genuine frustration, trust goes up, leads get cheaper, and booking the estimate becomes the obvious next step.
